Sell more on Fnac Marketplace with the right e-commerce flow manager

How to boost your (pro) sales on the Fnac marketplace?

Already have a site or inventory you want to put on Fnac?
Already have an account with Fnac and want to double your sales?

With Sellermania, you can manage your business centrally, because our software is perfectly integrated with the Fnac platform and allows you to :

sell its products,
manage orders,
change prices to match the competition
and many other features.

By connecting your Sellermania account to Fnac, you can

sell on several sites other than Fnac,
interface with your e-commerce site if you have one,
mass-market your products on all sites,
synchronize your inventory between different sites,
optimize your sales prices,
print your invoices

In short, you’ll speed up and optimize your sales activity on Fnac.

It’s up to you if you want to take advantage of this commercial potential and develop your Marketplace sales on the Fnac site!

The 2 best reasons to sell on FNAC Marketplace?

1- Fnac provides access to a large volume of Internet business

Multiply your sales by selling on FNAC.com, one of the most visited websites in France.

2- Fnac’s brand image benefits its marketplace

FNAC Marketplace displays the identities of professional sellers on its marketplace: you manage your reputation, display your ratings, your sense of service.

Sellermania offers you a feed manager to sell better on Fnac

In 2009, ten years after the creation of its website, Fnac opened its marketplace reserved for professionals.

More than 2,000 sellers sell on the Fnac marketplace, and are achieving excellent business results.

The Fnac platform is best known for its cultural products. Along with Amazon, Cdiscount and Rakuten, it forms the leading trio of so-called generalist marketplaces.

Over the past few years, it has become much more diversified, offering sales in some 18 different universes, and is open to all professionals.

With Sellermania software, both a flow manager and an optimization tool, this diversity of product ranges enables you toseek growth andimprove your sales on marketplaces.

Sellermania, marketplace integrator of Fnac

Sellermania is perfectly interfaced with your FNAC Marketplace account and is one of Fnac’s main e-commerce flow managers, or flow aggregators as they are called:

Save time in managing your orders
Optimize your sales by maximizing your exposure on FNAC Marketplace
Reference your products according to all FNAC Marketplace standards with the Mapper

To find out more, complete the form opposite and we will get back to you.

The Sellermania flow management solution is adapted to help you sell better on Fnac.

Choose the only flow manager that synchronizes your inventory and aligns your prices!

Improve your sales with repricing on the Fnac Marketplace

A pioneer inprice optimization for marketplaces, our Market First Pricing tool is the fastest intelligent repricing tool on the market.

It is available for the Fnac FR, BE, ES, PT marketplaces.

It offers you :

the possibility of tailor-made strategies
the possibility ofincreasing your purchase box rate
adjust your prices intelligently in line with the competition and your margins
adjust your prices upwards when competition is weaker, or downwards when the market becomes more difficult.

To win more sales on Fnac Marketplace, there’s no faster pricing software on the market today than Sellermania.

Expand your catalog of online offers

The Sellermania software software lets you easily reference your catalog on Fnac, thanks to its e-commerce workflow management solution.

Our offer-add platform is ultra-flexible and comprehensive, and can be adapted to virtually any situation, whether you have one or several feeds, while allowing you to customize your offers.

As far as order management is concerned, sales made on one marketplace are automatically reflected in the inventory of all other marketplaces.

As a result, your stock is always up to date, allowing you to sell your entire catalog on Fnac without wasting time.

Démonstration

Discover how Sellermania will revolutionize the way you work

Migration of a former feed manager to Sellermania

FAQ

Is there a minimum number of products to sell on marketplaces?

No minimum number of products is required for sell on marketplaces .

Some merchants start with a few products, others have hundreds of thousands. The main thing is, as in traditional distribution, to have references that sell, and attractive prices.

What share of sales do Marketplace sales represent compared with retail sales?

Marketplace sales can represent a huge and fast-growing proportion of a website’s total sales.

According to the FEVAD, marketplaces account for 34% of the total sales of sites that use them.

On Amazon, Marketplace sales in France would represent 70% of sales overall, a figure higher than the site average, which is around 60%. Some countries have been opened exclusively in marketplace mode, such as India, where 100% of Amazon sales are made by marketplace sellers.

On the seller side, the share that marketplaces represent in their activity can be very variable. Some companies sell exclusively on marketplaces, and therefore generate 100% of their sales there (as in the case of Momox, a German company with over €100 million in sales on marketplaces). For others with a website, it’s not uncommon for marketplaces to account for 10 to 30% of their business volume.

This is certainly not a rule, as it will depend on each seller’s investment and strategy.

How much does it cost to sell on marketplaces?

Selling costs on marketplaces of course vary according to the players who offer its sales functions.

Overall, most offer fixed fees corresponding to a monthly subscription, and variable fees proportional to the number of products – insertion fees – and sales volume.

Marketplace subscription fees range from €30 to €500, depending on the services included. You’ll need to do your calculations carefully tooptimize your selling costs.

Marketplaces’ commissions also vary considerably from one sector to another.

How long does it take to start selling on marketplaces?

This obviously depends on the complexity of what you want to do.

If you start directly on marketplaces, there is no delay . From the moment your account is opened, and you have passed the “Verification / KYC” step, you can start selling on most marketplaces such as Amazon, Cdiscount, Fnac, Rakuten, eBay … For some marketplaces, there is You will need an interface via an integrator: La Redoute, Rueducommerce, Spartoo …

If you want to interface your website and manage feeds, the easiest way is to go through an integrator. You’ll need to allow time for integration, to adapt your feed to what’s needed to sell on marketplaces. This stage can take from 1 day to several weeks, or even months, depending on the complexity of your project, the quality of your catalog, and your ability to export the mandatory attributes required by marketplaces.

Time to implementation of sales on marketplaces depends on several factors:

Depending on the marketplace chosen, the reactivity time can vary greatly
The complexity of your situation can be a source of time to anticipate
If you have a website with a product feed to distribute on marketplaces, you must already know if the item sheets are already created on the marketplaces, or if they will have to be created.

To check if your products are already referenced, all you have to do is look for the EAN code of your products on the marketplaces. If you find them, it means that the item file is already referenced. Otherwise, it will have to be created.

If your products are already listed, it’s easier, and in a few days your feed can be configured to be sent to marketplaces. The sale of your products on marketplaces can then go very fast.

Are Fnac and Darty the same Marketplace?

No, Darty was acquired by Fnac in 2016.

The differences between Fnac and Darty:

These are 2 distinct marketplaces . If you are already selling on Fnac and you want to sell on Darty, then you must start the same procedure for creating an account as a new seller.

Product catalogs are not the same , that is to say that a product existing on Fnac, may not exist on Darty. If you sell a product X on Fnac and it does not exist on Darty, you will need to create the product sheet on Darty to be able to sell your item.

To sell on Darty, there are specific fields and mandatory to fill in (delivery time and method, warranty).

The common points between the Fnac and Darty Marketplaces:

The 2 marketplaces are part of the same entity, the Fnac-Darty Group, which brings together other marketplaces and brands: Mistergooddeal (2015, takeover by Darty), Vanden Borre (2016), WeFix (2018), Nature et Découvertes (2019 ).

The 2 marketplaces are systems operated (at least in part for Fnac) by MIRAKL technology. This back office system is used by several marketplaces (Rue du Commerce, Ubaldi, Intermarché, Truffaut, Metro, etc.), facilitating and standardizing the understanding of a marketplace seller account.