List of the best marketplaces feed managers
Developing business on marketplaces is greatly facilitated by the choice of the best solution for managingproduct flows, orders, inventory and pricing.
With this in mind, it’s only natural that we should compare flow management solutions on the market. Of course, we keep a close eye on competing solutions, and are regularly asked about the differences, particularly in terms of service quality and thecompleteness of functionality.
Here’s a transparent list of the main Marketplace feed managers on the market, and a comparison of their features to help you make the right choice, whether or not you end up choosing Sellermania.
1- Sellermania
Sellermania is an integrator specialized in marketplaces. It integrates a feed manager, and a number of advanced functionalities for better integration and performance on marketplaces.
The solution is comprehensive, integrating flow management, product distribution, offers, order centralization, and dynamic price management on marketplaces.
The flow manager is based on proprietary proprietary technology that enables inventory synchronization marketplaces in in near-real timeto avoid sales cancellations, regardless of the formula chosen by Sellermania.
Sellermania integrates a specialized repricing tool tool that enables the dynamic updating of sales prices on marketplaces, according to a number of intelligent strategies (margins, competitors, logistics solutions, etc.).
The Sellermania solution is aimed at SMEs and VSEs, whether or not they have a website. Sellermania’s interface is particularly rich in terms of order processing and offer management, making it possible to manage your entire marketplaces activity.
It’s an all-in-one marketplaces solution that includes advanced advanced optimization features. Many users see it as a multi-marketplace sales center.
Prices start at €149 per month, and vary according to the options chosen.
Sellermania was founded by former Amazon employees, and benefits from over 15 years’ experience.
2- Beezup
Beezup is a feed management solution designed to meet the needs of e-merchants starting out on marketplaces or price comparison sites. It allows you to synchronize your feed at a frequency starting at four times a day, and going up to 12 times, depending on the offer chosen.
The software includes a tool to simplify product publication, anROI optimization function for choosing which products to list, and reporting with customized dashboards.
Support depends on your “Standard” or “Premium” offer
Pricing starts at €99 per month.
This solution was acquired by CDiscount in 2017.
3- Iziflux
Iziflux has been a flow management software for 15 years.
It lets you distribute product flows on marketplaces and online comparators, analyze sales and manage inventory.
This solution offers in-depth sales and profitability analyses, enabling you to extract data on your sales activity.
Iziflux also offers integrations with the main CMS on the market.
There are 3 types of subscription (Mini, Basic and Gold) and pricing starts at €49 per month.
4- Lengow
Lengow is a feed aggregator created in 2009.
It enables e-merchants with a feed to distribute their products to price comparison sites, marketplaces,affiliate networks and retargeting agencies, and to collect orders centrally.
The feed manager lets you enrich the product feed with Google Analytics metrics to create rules and filter products according to their performance.
You need an ERP, an order management system or a Prestashop or Magento website to manage your orders and retrieve them via the Lengow API.
Pricing starts at €800, and evolves according to the number of products and channels used.
5- Shopping Feed
Shopping Feed (formerly known as Shoppingflux) is a French feed manager founded in 2011.
Shopping Feed allows you to manage and synchronize stock and catalog flows in the main marketplaces.
This solution not only optimizes catalogs to increase referencing, but also enables retargeting, affiliation channels and integration with product ads.
Shopping feed requires a website, ERP or feed to distribute to the various marketplaces.
Available in English and French, pricing starts at $399 per month, plus a commission on sales.
Founded in 2011, Shopping Feed specializes in marketing acquisition and is present in France and the United States.
The main differences between Sellermania and its competitors
The comparison between flow managers is essentially based on the scope of functionality and reactivity times, particularly when it comes to inventory synchronization. Depending on the sector and the importance of Marketplace sales, these factors can be decisive.
There are two types of flow manager: “pure” flow managers and “platform” flow managers. Pure” handlers specialize in data transfer between merchants on the one hand and marketplaces on the other. Platform” handlers insert additional functionalities into the data transfer process.
This has a major impact on stock synchronization: “pure” managers update stocks sometimes in several hours, while “platform” managers do so in real time or in a few minutes.
Another impact on price management: “platform” managers integrate native price management functionalities. The “pure” ones rely on the integration of third-party tools. Native integration enables better adaptation to the market, and increases sales.