Pricing: your decisive competitive advantage
The issue of pricing strategies
Listing your catalog on a marketplace is a key 1st step. The next step is to make sure that you are referenced effectively.
In addition to the seller’s quality criteria (reliability, customer reviews, etc.), price is essential for the positioning of your products at the top of marketplace search results. How to ensure a good investment without sacrificing the margin ? How to gain margin when there is less competition ? Only a marketplace price management tool like Sellermania can do this efficiently and regularly.
Sellermania’s Corrective Competitive Watch response
The Sellermania Corrective Competitive Watch ensures the best application of the pricing strategy and its optimization according to the competition. Prices are collected and updated up to 72 times a day!
Management rules apply to vary your prices according to your stock levels, your desired purchase and sale prices, the attitude of your competitors, new or used condition, the “shipped” delivery method by Amazon “, the type of supplier etc, all this while respecting your margins.
Sellers who use Sellermania’s corrective competitive intelligence gain the shopping box on sites like Amazon, Fnac, PriceMinister, Cdiscount or Darty , which undeniably translates into turnover.
Leader in price management on marketplaces
Sellermania has been operating in marketplaces since 2005 and has developed technology in-house, patented, and tested by thousands of merchants in Europe. Sellermania provides a cutting-edge marketplace price management service 24 hours a day, 365 days a year, and ensures permanent follow-up and monitoring, including for the most demanding merchants.
Result
Competitive Corrective Watch optimize your SEO and tenfold your visibility and your growth on marketplaces.
Frequent questions about Repricing Amazon and marketplaces
Marketplaces Repricing
Marketplaces are a very competitive environment. With or without a repricing tool, most sellers adjust their selling prices all that day long.
A repricing tool adjusts your prices automatically, quickly, and can either lower the prices but also drive them up.
It is important to set a top and a bottom price. When a seller sets a bottom price, they must take into consideration the item’s purchase price and their margin. The idea is that the seller must be satisfied to sell at this bottom price. Setting a top price is just as important, as it is a comfortable price at which a seller can sell when there is less competition.
Moreover, it is also important to set a strategy taking into consideration margins in the repricing tool: excluding sellers with long shipping delay, low-rated competitors, refurbished items only sellers, not professional sellers …
Sellers with a repricing tool for Amazon or other marketplaces gain a good deal of sales and at a good price, compared to other sellers. We were able to observe these statistics during the covid-19 2020 lockdowns: sellers using our repricing platform increased their selling prices by 15% as well as increased their sales.
Among most repricing software publishers, the cost varies based on the number of items a seller wants to reprice, and it costs about 300 eur per month. If you are a big seller, or the sales numbers are high, the costs can to up to 1300 euros per month.
With Sellermania, the Amazon repricing platform cost ranges from 100 eur to 250 eur per month, regardless of the number of items to reprice, and 100 eur to add another marketplace.
It obviously depends on the category of products, the intensity of the competition on the product page, and the possibility to lower the prices.
We analyzed a large sample of professional sellers during the covid-19 lockdown, allowing us to appraise the impact of our repricing tool on sales numbers.
The results are impressive and telling: Sellers on Fnac, who subscribed to our repricing tool, increased their sales by 300%, whereas those who did not had their sales remaining flat. Amazon, those using our repricing tool increased their sales by 90% vs 38% for those without the repricing tool, and on Cdiscount, 132% of growth vs 32%for sellers without the feature.
It depends on the software you use. The criteria to set the repricing tool can be very different from a repricing platform to the next. If you work on Sellermania’s platform, you can set up a strategy, based on several criteria other than your selling price: the item-condition (new/refurbished), the shipping type of your competitors, shipping country, your competitor’s ratings or number of feedbacks, whether your competitors are professional sellers or not, the logistics they use, their sales numbers, the product category, …
Diverse variables enable you to finetune an accurate and smart strategy, which does not only take your selling price into consideration, but also appropriate qualitative criteria, in order to drive up the price when possible, without compromising your margins.